branding inspirations

A well managed and positioned brand represents a powerful asset for the company’s total value. It is a sales tool and a client loyalty promoter (Anagrama). Here are a few incredibly talented groups creating brands that stand out among the rest.

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Micheline, a stationery boutique in Mexico :: via design work life

Micheline, a stationery boutique in Mexico :: via design work life

Theurel & Thomas, the first pâtisserie in Mexico specializing in French macarons

Theurel & Thomas, the first pâtisserie in Mexico specializing in French macarons

A specialized brand development agency, Anagrama, creates the perfect balance of sleek and sophisticated. I especially love the stark black and white used with both of these identities with the addition of just a touch of color.

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Pearlfisher’s long list of iconic brands is quite impressive. The rebranding of This Water and Cawston Press helped these brands stand out among their competitors using bold & contemporary design.

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On the Table offers creative services like corporate communication, branding, editorial design, packaging, advertising, exhibitions, events and interior design. I adore this packaging which folds out to showcase ceramic samples as well as the creative invitation for Eiffelgres.

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The work done by Gardner Design is always top of the line whether it is for a Fortune 500 company or the corner boutique. They are also the creators of LogoLounge trend report which is produced and published each spring. The identity, collateral materials & packaging for Anjou Bakery are nicely detailed – I especially love the slightly antique/pressed look of the logo.